"Sometimes I forget what I was going to say. Sometimes I remember things everyone else has forgotten for ever and always."
--Season of Mists by Neil Gaiman
Saturday, August 30, 2003
Posted 05:35 by Del C ::
::
gotta love the pics for this quiz:
an enigma wrapped in a mystery, you blog
for yourself. You have your own reasons for
doing what you do. We are still glad you're here!
What kind of blogger am I? brought to you by Quizilla
PRESS RELEASE,
FOR IMMEDIATE RELEASE
May 20, 2003
SELF ESTEEM LAUNCHES ITS FIRST AD CAMPAIGN
�Inspire to be.� reflects the SELF ESTEEM vision.
Los Angeles, CA -- All Access Apparel, Inc., manufacturer of the SELF ESTEEM� junior apparel brand, has announced the launch of its first ad campaign, to break for fall Back-to-School 2003.
The new print ad campaign, titled �Inspire to be.�, targets teens, and strives to empower self-expression among them. Each ad produced will feature a different SELF ESTEEM girl; a model who is approachable, non-intimidating, and represents individuality and freedom. Capturing the brand identity of SELF ESTEEM�s butterfly icon, the ad will portray each girl as the body of a butterfly with illustrated butterfly wings behind her. Different artists will illustrate each set of wings to achieve variety, personality, and style expression, thus representing SELF ESTEEM�s customers and the individuality SELF ESTEEM strives to inspire.
SELF ESTEEM�s inspirational ad campaign will launch in August 2003 consumer fashion magazines including YM, Teen People, Elle Girl, Twist and J-14. The ad will also run in WWD in October. In addition, the �Inspire to be.� campaign will be placed in mall kiosks throughout the country.
...
For the first series of ads, two models were chosen for their representation of today�s girl. Each one exudes self-confidence, individual style and diversity. Highly recognized fashion photographer, Stan Musilek, with offices in Paris and San Francisco shot the images. New York artist Celia Calle and Toronto artist Marcos Chin illustrated the butterfly images.
(Photos available upon request)
###
Press Contact:
Shout Public Relations
Kristy Wampole
895 A. West 18th Street
Costa Mesa, CA 92627
Tel: 949.574.1440
Fax: 949.515.0549
kristy@shoutpr.com
well, i requested, but have yet to see Marcos Chin's butterfly images. oh well. *keeps waiting*